Freshworks: Director - Demand Generation — San Mateo, CA, United States

About Freshworks

Freshworks develops cloud-based software for customer and employee experiences. Its product range includes customer support, sales and marketing automation, chat and IT service management. The employer names Freshdesk, Freshsales, Freshmarketer, Freshservice and Freshchat, supported by shared platform services. These applications address different operational needs, from managing customer conversations and sales activity to helping employees obtain IT services. The business emphasises software designed for end users and straightforward implementation.

The position and its setting

Freshworks lists Director - Demand Generation in San Mateo, CA, United States, under reference P103159. The details below separate the work described by the employer from essential conditions, preferred experience and practical preparation advice.

• Employment type: Full-time
• Employer listing date: 30 September 2026
• Brands: Freshworks

Responsibilities and work described

• Freshworks is looking for a senior demand generation leader to help build and modernize our scaled demand engine across our product portfolio
• This role is for a hands-on operator and builder
• Own the day-to-day demand generation engine across channels, work closely with Revenue Marketing leadership on strategy and prioritization, and help rethink how demand generation should operate in an AI-forward company
• We are not looking for someone to simply run the traditional demand gen playbook faster
• We want someone who can question what is working, identify what is not, build better systems, and use AI and automation to fundamentally improve how we generate, qualify, nurture, and convert demand
• Partner closely with Sales, RevOps, Product Marketing, Analytics, and regional marketing teams to create an integrated demand engine that drives measurable pipeline and revenue impact
• Own and execute the scaled demand generation roadmap across our product portfolio, balancing pipeline goals, audience priorities, channel performance, and budget
• Building: and optimize always-on demand programs across SEM, SEO, AI search/GEO, content syndication, webinars, conversational marketing, lifecycle, nurture, and emerging channels
• Building: AI-native and agentic workflows into the demand engine, including audience identification, campaign orchestration, lead qualification, personalization, optimization, and reporting
• Own performance across key demand generation metrics including MQCs/MQLs, SAOs, conversion rates, pipeline contribution, pipeline velocity, CAC, CPL, and channel efficiency
• Management: and continuously optimize multi-million-dollar budgets across channels and campaigns based on incremental pipeline impact and ROI
• Partner with Sales and RevOps on lead scoring, qualification, routing, SLAs, and handoff processes to improve conversion from demand through pipeline
• Partner with Product Marketing to ensure campaigns, messaging, and audience strategies are coordinated across product lines rather than fragmented
• Building: a rigorous testing and experimentation culture, with clear hypotheses, measurement frameworks, and decisions on where to scale, optimize, or stop investment
• Leadership: and develop a high-performing demand generation team while remaining close enough to the work to diagnose problems and drive execution
• Evaluate and help evolve the demand generation martech stack, including marketing automation, intent data, conversational marketing, AI tools, and orchestration platforms

Essential requirements and candidate background

• 10+ years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in enterprise SaaS
• Significant experience owning scaled demand generation programs and measurable pipeline targets
• Experience managing multi-million-dollar marketing budgets and making channel allocation decisions based on performance and ROI
• Understanding: demand generation economics, including CPL, CAC, conversion rates, pipeline coverage, velocity, and incremental return
• Demonstrated experience building or implementing AI-enabled or agentic workflows within a marketing or demand generation environment
• Experience: marketing automation platforms such as Marketo, HubSpot, or Pardot and CRM platforms such as Salesforce
• Experience: intent and account intelligence platforms such as 6sense or Demandbase and conversational marketing platforms such as Qualified or Drift
• Analytical skills and the ability to independently diagnose performance issues using data
• Partnership skills across Sales, RevOps, Product Marketing, Analytics, and executive stakeholders
• Experience leading and developing demand generation teams

Preferred experience and additional strengths

• Experience: a scaled, sales-led enterprise SaaS company with a multi-product portfolio
• Experience operating in both enterprise and SMB/mid-market motions
• Experience at an AI-native company or building AI-native marketing systems
• A point of view on AI search, GEO, and how buyer discovery is changing
• Experience: ITSM, customer support, CRM, or adjacent enterprise software categories

Location, schedule and contract conditions

For this overseas or regional listing, confirm work authorisation and any location restrictions with the employer. The location does not establish visa sponsorship or permission to work remotely from India.

• Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level
• Bonus/equity may be available
• Work arrangement: Hybrid
• Advertised location: San Mateo, CA, United States

Pay and application dates

A verified salary figure is not established in this article. An online estimate for another Director - Demand Generation vacancy is not an offer for reference P103159; use the employer’s own pay disclosure and recruitment communication.

A closing date is not confirmed in this article. Check the current employer page before submitting: an undated posting can change or be withdrawn.

How to apply to Freshworks

Applications follow the official employer page linked below.

Open the official Freshworks posting below and match the title and reference P103159.

Compare your qualifications and experience with the essential conditions for the San Mateo, CA, United States position, then read the preferred criteria separately.

Prepare an accurate CV and the supporting items requested in that employer’s application. Provide only information and documents you are authorised to share.

Use the employer’s application option, complete the required fields and review the submission. Retain the acknowledgement when one is provided. Job Alerts World does not receive the application.

Practical preparation: Salesforce

Salesforce experience should identify the users and workflow, then explain the configuration, development or integration you handled. A concrete example helps distinguish administration from application development or process design.

Relevant skills

• AI/ML
• Salesforce
• AI
• investment
• sales
• marketing
• portfolio management
• customer support
• stakeholder management