Freshworks: Director, Integrated Marketing — San Mateo, CA, United States

About Freshworks

Freshworks develops cloud-based software for customer and employee experiences. Its product range includes customer support, sales and marketing automation, chat and IT service management. The employer names Freshdesk, Freshsales, Freshmarketer, Freshservice and Freshchat, supported by shared platform services. These applications address different operational needs, from managing customer conversations and sales activity to helping employees obtain IT services. The business emphasises software designed for end users and straightforward implementation.

The position and its setting

Freshworks lists Director, Integrated Marketing in San Mateo, CA, United States, under reference P103126. The details below separate the work described by the employer from essential conditions, preferred experience and practical preparation advice.

• Employment type: Full-time
• Employer listing date: 3 September 2026
• Brands: Freshworks

Responsibilities and work described

• Freshworks is seeking a Director of Integrated Marketing to lead how our brand strategy shows up in the market, turning strategic positioning into coordinated, full-funnel campaigns across products, regions, and buyer audiences
• This role owns the connective tissue between brand and demand: the person who makes sure a single narrative holds together across every campaign, vertical, and channel it touches, rather than fragmenting at the point of execution
• If you're a marketing leader who thinks in systems, moves fluidly between brand and demand, and wants to shape how a global SaaS company shows up cohesively everywhere it competes, you'll feel right at home
• Translate Freshworks' brand strategy into integrated, full-funnel campaigns across regions, products, and audience segments
• Partner with Product Marketing to align campaign messaging across distinct buyer motions into a single, coherent campaign architecture
• Building: and lead vertical and persona-based campaign variants that all trace back to one strategic core, avoiding message drift at the point of execution
• Collaboration: directly with the content, SEO/AEO, and thought leadership team to ensure campaign messaging and long-form narrative stay in lockstep
• Own campaign planning, briefing, and cross-functional orchestration across creative, field marketing, demand gen, and regional teams
• Define and report on campaign-level success metrics, tying integrated campaign performance back to pipeline and brand awareness goals
• Management: relationships with external creative and agency partners as needed for brand refresh or campaign production work
• Represent the voice of coordinated brand execution in CMO-level strategy reviews

Essential requirements and candidate background

• 10+ years of B2B marketing leadership spanning both brand strategy and integrated/demand campaign execution — not one or the other
• A demonstrated track record of unifying marketing narrative across multiple products or a post-merger/post-acquisition product suite into one coherent go-to-market story
• Experience building vertical or segment-specific campaign variants without losing a central brand thread
• Direct experience marketing into enterprise IT, HR/EX, or service-operations categories, ideally with exposure to competitors like ServiceNow, Zendesk, or comparable enterprise SaaS players
• Comfort operating in ambiguity — this role exists because a strategic tension needs resolving in market, not because a playbook already exists
• Hands-on fluency with marketing automation and campaign tooling (HubSpot, Marketo, Salesforce, or equivalent)
• Experience managing or closely partnering with external creative/brand agencies
• A bias toward execution: this is a builder role, not a strategist-only seat

Location, schedule and contract conditions

For this overseas or regional listing, confirm work authorisation and any location restrictions with the employer. The location does not establish visa sponsorship or permission to work remotely from India.

• Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level
• Bonus/equity may be available
• Work arrangement: Hybrid
• Advertised location: San Mateo, CA, United States

Conditions requiring the complete notice

Some passages contain complex or combined conditions that have not been reduced to short eligibility statements here. Read the complete linked notice for those passages, including any alternatives, exceptions or restrictions. The concise facts above should not be treated as the full wording of every condition.

Pay and application dates

A verified salary figure is not established in this article. An online estimate for another Director, Integrated Marketing vacancy is not an offer for reference P103126; use the employer’s own pay disclosure and recruitment communication.

A closing date is not confirmed in this article. Check the current employer page before submitting: an undated posting can change or be withdrawn.

How to apply to Freshworks

Applications follow the official employer page linked below.

Open the official Freshworks posting below and match the title and reference P103126.

Compare your qualifications and experience with the essential conditions for the San Mateo, CA, United States position, then read the preferred criteria separately.

Prepare an accurate CV and the supporting items requested in that employer’s application. Provide only information and documents you are authorised to share.

Use the employer’s application option, complete the required fields and review the submission. Retain the acknowledgement when one is provided. Job Alerts World does not receive the application.

Practical preparation: Salesforce

Salesforce experience should identify the users and workflow, then explain the configuration, development or integration you handled. A concrete example helps distinguish administration from application development or process design.

Relevant skills

• Salesforce
• marketing
• ServiceNow