Renesas Electronics: Senior Staff Product Marketing Specialist (MCU/MPU and automotive experience required) — Farmington Hills, Michigan, United States

About Renesas Electronics

Renesas Electronics develops semiconductors for automotive, industrial, infrastructure and connected-device applications. Its employer description identifies microcontrollers, system-on-chip devices, analogue components and power products within its portfolio. These components form part of electronic systems made by other manufacturers. Renesas also describes combining complementary products into solutions for customers, connecting individual chips with the needs of an end application. Its business therefore involves both semiconductor technology and how that technology is used in wider electronic products.

The position and its setting

Renesas Electronics lists Senior Staff Product Marketing Specialist (MCU/MPU and automotive experience required) in Farmington Hills, Michigan, United States, under reference 20032571_2026-09-16. The details below separate the work described by the employer from essential conditions, preferred experience and practical preparation advice.

• Employment type: Full-time
• Employer listing date: 21 October 2026
• Brands: Renesas Electronics

Responsibilities and work described

• Senior Staff Product Marketing Specialist/Regional Product Marketing (RPM) Specialist is responsible for the go-to-market strategy, execution and growth (the "how") within a specific territory, lifecycle management, and commercial success of MCU/MPU/Connectivity portfolio
• Translate complex technical specifications (like DMIPS, Flash memory, Wireless performance and peripheral sets, application requirements) into value propositions that resonate with customers
• Collaboration: with Sales and other stakeholders to identify high-value "white space" and partner with Distribution and Design Houses to build a robust support ecosystem
• Ultimately, acting as the "Voice of the Region" ensuring that local requirements and competitive shifts directly influence the future products’ roadmap
• Job functions would include (but not limited to):
• Demand Creation & Design-Wins
• Targeting: Identify the high potential customer
• Promotion: Execute regional seminars, tech days, partner scouting, enablement and trade shows
• Funnel Management: Track the "Design-In" to "Design-Win" pipeline to ensure future revenue is secure
• Opportunity: Uncover opportunity and support to close and win
• Distribution Management: Work with distributor to support Key account and “long tail” customers
• Customers: Establish deep relationships with key customers and align on product roadmap and D-in/win support
• Price Positioning: Adjust local pricing to stay competitive against local players or customer share, in synch with company ambition
• Key customer initiatives
• Account Profile: Working with sales (Customer Roadmap, Competition landscape, SKU map, SAM, key target opportunities/sockets, SWOT, customer org)
• Engagement strategy and customer relationship

Essential requirements and candidate background

• Bachelor’s degree in electrical engineering, Computer Engineering, or related technical fields
• 10+ years of experience in semiconductor, embedded systems, or related industries
• 5+ years in product marketing or product line management
• Experience: P&L management, Strategic Marketing, Technical Marketing, Business development, Applications, Supply chain management, Cost management, or related roles
• Understanding: microcontroller or microprocessor or connectivity applications in consumer, industrial, automotive and data center or communications infrastructure applications and systems
• Understanding of:
• Microcontroller architectures (ARM Cortex, RISC-V, etc)
• Connectivity Technology (WiFi, Bluetooth, NFC)
• Embedded software ecosystems
• Semiconductor cost structures, wafer economics, and supply chain dynamics
• Key Competencies
• Business acumen with P&L ownership mindset
• Strategic thinking with data-driven decision making
• Customer-centric orientation
• High energy, self-motivation and go-getter attitude
• Written and oral communications skills
• Present complex concepts in a clear, concise and effective way
• Interpersonal skills
• Influence cross-functional stakeholders
• Work effectively with teams located in multiple locations, time zones

Education and qualification routes

• Degree / qualification: Master’s degree or MBA is a plus

Location, schedule and contract conditions

For this overseas or regional listing, confirm work authorisation and any location restrictions with the employer. The location does not establish visa sponsorship or permission to work remotely from India.

• Work arrangement: Hybrid
• Advertised location: Farmington Hills, Michigan, United States

Conditions requiring the complete notice

Some passages contain complex or combined conditions that have not been reduced to short eligibility statements here. Read the complete linked notice for those passages, including any alternatives, exceptions or restrictions. The concise facts above should not be treated as the full wording of every condition.

Pay and application dates

A verified salary figure is not established in this article. An online estimate for another Senior Staff Product Marketing Specialist (MCU/MPU and automotive experience required) vacancy is not an offer for reference 20032571_2026-09-16; use the employer’s own pay disclosure and recruitment communication.

A closing date is not confirmed in this article. Check the current employer page before submitting: an undated posting can change or be withdrawn.

How to apply to Renesas Electronics

Applications follow the official employer page linked below.

Open the official Renesas Electronics posting below and match the title and reference 20032571_2026-09-16.

Compare your qualifications and experience with the essential conditions for the Farmington Hills, Michigan, United States position, then read the preferred criteria separately.

Prepare an accurate CV and the supporting items requested in that employer’s application. Provide only information and documents you are authorised to share.

Use the employer’s application option, complete the required fields and review the submission. Retain the acknowledgement when one is provided. Job Alerts World does not receive the application.

Practical preparation: sales

For sales-related work, describe the customer group, product context and responsibility you held. Explain how you identified opportunities, managed an account or progressed a sale, with measurable results only where records support them.

Relevant skills

• sales
• marketing
• training
• stakeholder management
• key-account planning
• pricing
• embedded systems
• electrical engineering
• business development
• supply chain