Western Digital: Manager, Brand Strategy — San Jose, CA, United States

About Western Digital

Western Digital develops and manufactures data-storage technology for data centres, cloud platforms and enterprise infrastructure. Its employer introduction connects this work with the need to retain, manage and access information generated by digital systems and AI applications. The business brings engineering and manufacturing together around the physical systems behind data storage. Its described purpose is to make growing volumes of information available over time, supporting the infrastructure on which other digital services depend.

The position and its setting

Western Digital lists Manager, Brand Strategy in San Jose, CA, United States, under reference REF33248K. The details below separate the work described by the employer from essential conditions, preferred experience and practical preparation advice.

• Employment type: Full-time
• Employer listing date: 20 October 2026
• Business Function: Marketing
• Brands: Western Digital
• Work Location: San Jose Great Oaks Headquarters

Responsibilities and work described

• As part of the dynamic, results-oriented Corporate Marketing organization, the Manager, Brand Strategy plays a critical role within WD’s Brand Strategy & Experience team
• This role is responsible for defining WD’s brand strategy and narrative, ensuring clarity, consistency, and scalability across enterprise and consumer portfolios
• The primary objective of this role is to develop and operationalize WD’s brand positioning, messaging architecture, and narrative frameworks, enabling consistent brand expression across a decentralized global organization
• This individual serves as a strategic and hands-on leader who connects business priorities to compelling brand platforms and scalable execution systems
• WD is the storage foundation of the AI-driven data economy, powering innovation across enterprise infrastructure and consumer technology
• As WD expands its visibility across enterprise and consumer markets, brand leadership is essential to unify storytelling, elevate category leadership, and ensure consistent execution across regions, products, and channels
• Work: closely with Product Marketing, Customer Marketing, Creative, Communications, Channel, Regional Marketing, and agency partners, this role ensures WD’s brand shows up with clarity, credibility, and cohesion across all strategic initiatives
• What You’ll Achieve
• A clearly defined enterprise and consumer brand strategy and narrative that strengthens WD’s leadership across key markets
• Standardized messaging frameworks that enable consistent storytelling across campaigns, launches, and executive communications
• Scalable brand systems that empower decentralized teams while maintaining consistency
• Integrated workflows connecting internal creative teams and external agency partners
• Brand adoption across product, regional, partner, and customer-facing initiatives
• Increased brand clarity and differentiation across enterprise and consumer portfolios
• Brand Strategy & Positioning
• Leadership: development of WD’s global brand positioning across enterprise and consumer portfolios

Essential requirements and candidate background

• Required:
• 8–12+ years of experience in brand strategy, brand management, or strategic marketing
• Experience developing brand positioning and messaging frameworks at scale
• Background managing creative agencies and integrated marketing programs
• Experience operating within decentralized or global marketing organizations
• Translate complex technology into compelling messaging
• Experience building scalable brand systems, playbooks, or governance frameworks
• Cross-functional collaboration skills across marketing, communications, and product teams
• Bachelor’s degree in Marketing, Business, Communications, or related field
• Experience: enterprise technology, infrastructure, storage, or AI-related industries
• Experience supporting both B2B and consumer portfolios
• Familiarity: brand architecture development and messaging systems
• Experience managing integrated internal and external creative teams
• Experience leading brand transformation or repositioning initiatives

Preferred experience and additional strengths

• Experience working across both enterprise technology and consumer-facing brands preferred
• MBA preferred

Location, schedule and contract conditions

For this overseas or regional listing, confirm work authorisation and any location restrictions with the employer. The location does not establish visa sponsorship or permission to work remotely from India.

• Work arrangement: Hybrid
• Advertised location: San Jose, CA, United States

Benefits mentioned by the employer

• The salary range is what we believe to be the range of possible compensation for this role at the time of this posting
• This range may be modified in the future
• If your position is non-exempt, you are eligible for overtime pay pursuant to company policy and applicable laws
• You may also be eligible for shift differential pay, depending on the shift to which you are assigned
• You may be eligible to participate in our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs) or cash equivalents, pursuant to the terms of the LTI plan
• Please note that not all roles are eligible to participate in the LTI program, and not all roles are eligible for equity under the LTI plan
• RSU awards are also available to eligible new hires, subject to WD's Standard Terms and Conditions for Restricted Stock Unit Awards
• Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable
• Notice To Candidates: Please be aware that WD and its subsidiaries will never request payment as a condition for applying for a position or receiving an offer of employment
• Should you encounter any such requests, please report it immediately to WD Ethics Helpline or email compliance@wdc.com

Pay and application dates

A verified salary figure is not established in this article. An online estimate for another Manager, Brand Strategy vacancy is not an offer for reference REF33248K; use the employer’s own pay disclosure and recruitment communication.

A closing date is not confirmed in this article. Check the current employer page before submitting: an undated posting can change or be withdrawn.

How to apply to Western Digital

Applications follow the official employer page linked below. The source includes these application-specific points:

Open the official Western Digital posting below and match the title and reference REF33248K.

Compare your qualifications and experience with the essential conditions for the San Jose, CA, United States position, then read the preferred criteria separately.

Prepare an accurate CV and the supporting items requested in that employer’s application. Provide only information and documents you are authorised to share.

Use the employer’s application option, complete the required fields and review the submission. Retain the acknowledgement when one is provided. Job Alerts World does not receive the application.

• Accommodation requests: jobs.accommodations@wdc.com

Practical preparation: AI

An AI-related example should make the task and evaluation explicit. Explain the inputs, the system’s intended output and how you checked errors, usefulness or reliability, rather than relying on the model name alone.

Relevant skills

• AI/ML
• AI
• marketing
• communication
• partnership development