Zocdoc: Director, Organic Social — New York, NY

About Zocdoc

Zocdoc develops technology that helps patients find and book healthcare appointments. Its employer introduction describes both a healthcare marketplace and infrastructure supporting access to care through other search and provider channels. The stated focus is the path from seeking care to obtaining an appointment. Its work includes making booking accessible beyond its own marketplace, connecting patient-facing discovery with the systems used by healthcare providers and other organisations to make available appointments easier to reach.

The position and its setting

Zocdoc lists Director, Organic Social in New York, NY, under reference 7803676. The details below separate the work described by the employer from essential conditions, preferred experience and practical preparation advice.

• Department: Marketing
• Employer listing date: 15 April 2026

Responsibilities and work described

• As Director of Organic Social, you'll own how Zocdoc shows up on social, shaping how patients and providers perceive, connect with, and engage with our brand
• You'll define and lead a social strategy that brings the humanity of healthcare and the value of Zocdoc to life through distinctive storytelling, breakthrough creative, and meaningful community engagement
• Own and lead Zocdoc's organic social strategy across Instagram, TikTok, YouTube, and emerging channels, defining the vision, priorities, and approach to driving brand awareness, affinity, and engagement among patients and providers
• Set the creative vision and lead content strategy, ideation, and production, developing distinctive, social-first programming and campaigns that build cultural relevance and long-term brand equity
• Build, lead, and develop a high-performing organic social team, overseeing hiring, coaching, performance management, and team structure while managing internal and external creative partners
• Own and optimize the organic social budget, strategically allocating investment across content production, creator partnerships, agencies, and resources to maximize impact and align with brand and business priorities
• Leadership: Zocdoc's community engagement and creator strategies, building meaningful relationships with audiences and creators, strengthening brand trust, and identifying cultural moments and emerging trends that extend reach and relevance
• Establishment: the measurement framework for organic social, defining success metrics, evaluating performance, and translating insights into strategic recommendations that drive continuous improvement and business impact
• Building: scalable systems, workflows, and processes that enable efficient, high-quality creative production and support the continued growth of the social function
• Drive cross-functional alignment and influence, partnering with Brand, Creative, Communications, and other stakeholders to integrate social into broader marketing priorities and maximize the impact of campaigns, launches, and brand moments

Essential requirements and candidate background

• A strategic leader who understands how to build a distinctive social presence and connect social strategy to broader brand and business goals
• A bold creative thinker with instincts for what resonates with audiences and the ability to translate ambitious ideas into compelling content, programs, and campaigns
• A hands-on leader who can set the vision while rolling up your sleeves to shape creative, solve problems, and bring ideas to life
• A people-first leader who enjoys building and developing teams, coaching talent, and empowering others to do their best work
• A natural collaborator and influential partner who can align cross-functional teams, inspire creative partners, and drive work forward
• Deeply curious about culture, social platforms, and audience behavior, with a point of view on how brands can show up in relevant and meaningful ways
• Analytical and results-oriented, using data and insights to inform strategy, evaluate impact, and continuously raise the bar
• A builder who thrives on developing teams, establishing scalable processes, and creating the foundations for long-term growth
• 10+ years of experience in organic social, brand marketing, or content strategy, with demonstrated experience leading social strategy for a consumer-facing brand
• A track record of developing and leading organic social strategies that drive brand awareness, audience growth, engagement, and affinity
• Creative judgment and experience developing distinctive, social-first content and campaigns that build cultural relevance and strengthen brand perception
• Demonstrated experience hiring, leading, and developing high-performing teams, including coaching, performance management, and overseeing internal and external creative partners
• Experience owning and optimizing budgets, making strategic investment decisions, and allocating resources to maximize brand and business impact
• Deep understanding of social platforms, audience behavior, emerging trends, and the creator landscape, with experience leading community engagement and creator strategies
• Understanding: reputation management, social listening, and navigating brand conversations in real time
• Experience establishing measurement frameworks, connecting social performance to business outcomes, and influencing senior stakeholders to drive cross-functional initiatives

Location, schedule and contract conditions

For this overseas or regional listing, confirm work authorisation and any location restrictions with the employer. The location does not establish visa sponsorship or permission to work remotely from India.

• NYC Base Salary Range: $190,000 — $230,000 USD
• Advertised location: New York, NY

Benefits mentioned by the employer

• Flexible, hybrid work environment at our convenient Soho location
• Unlimited Vacation
• 100% paid employee health benefit options (including medical, dental, and vision)
• Commuter Benefits
• 401(k) with employer funded match
• Corporate wellness program with Wellhub
• Sabbatical leave (for employees with 5+ years of service)
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch everyday along with beverages and snacks
• Employee Resource Groups and ZocClubs to promote shared community and belonging
• Great Place to Work Certified

Conditions requiring the complete notice

Some passages contain complex or combined conditions that have not been reduced to short eligibility statements here. Read the complete linked notice for those passages, including any alternatives, exceptions or restrictions. The concise facts above should not be treated as the full wording of every condition.

Pay and application dates

A verified salary figure is not established in this article. An online estimate for another Director, Organic Social vacancy is not an offer for reference 7803676; use the employer’s own pay disclosure and recruitment communication.

A closing date is not confirmed in this article. Check the current employer page before submitting: an undated posting can change or be withdrawn.

How to apply to Zocdoc

Applications follow the official employer page linked below.

Open the official Zocdoc posting below and match the title and reference 7803676.

Compare your qualifications and experience with the essential conditions for the New York, NY position, then read the preferred criteria separately.

Prepare an accurate CV and the supporting items requested in that employer’s application. Provide only information and documents you are authorised to share.

Use the employer’s application option, complete the required fields and review the submission. Retain the acknowledgement when one is provided. Job Alerts World does not receive the application.

Practical preparation: AI

An AI-related example should make the task and evaluation explicit. Explain the inputs, the system’s intended output and how you checked errors, usefulness or reliability, rather than relying on the model name alone.

Relevant skills

• AI
• insurance
• investment
• marketing
• stakeholder management
• communication
• partnership development