Zocdoc: Director, Product Marketing — New York, NY

About Zocdoc

Zocdoc develops technology that helps patients find and book healthcare appointments. Its employer introduction describes both a healthcare marketplace and infrastructure supporting access to care through other search and provider channels. The stated focus is the path from seeking care to obtaining an appointment. Its work includes making booking accessible beyond its own marketplace, connecting patient-facing discovery with the systems used by healthcare providers and other organisations to make available appointments easier to reach.

The position and its setting

Zocdoc lists Director, Product Marketing in New York, NY, under reference 8211359. The details below separate the work described by the employer from essential conditions, preferred experience and practical preparation advice.

• Department: Marketing
• Employer listing date: 19 September 2026

Responsibilities and work described

• As the Director of Patient Product Marketing, you'll be the strategic voice of the patient inside Zocdoc's Product Marketing organization
• Reporting to our VP, Product Marketing, you'll own the overarching positioning, narrative, and GTM strategy for the entire patient-facing portfolio–defining how millions of consumers discover, choose, and come to trust Zocdoc
• In this role, you will lead and scale a high-performing team of PMMs, pairing deep market insights with visionary audience strategies that accelerate customer adoption and long-term business growth
• By staying ahead of where healthcare is going, you’ll paint a clear picture of the future for patients while helping to shape our product strategy
• Leadership: our PMM team into an AI-native era—championing automated GTM workflows and modern tool stacks that allow the team to scale efficiently and focus on high-impact work
• Owning go-to-market strategy and positioning across our consumer portfolio, serving as strategic partner to design, product, and GMs, and bringing a sharp perspective on the exact consumer segments we should build for
• Leadership: and coaching a team of PMMs, setting the standard for audience strategy, messaging simplicity, and high-impact GTM execution
• Informing the product discovery with market context, validating user needs and competitive dynamics to ensure our roadmaps deliver clear patient value and product-market fit
• Championing the shift toward scalable GTM capabilities and AI-native ways of working to maximize business impact

Essential requirements and candidate background

• Love turning complex user behaviors into clear, compelling positioning and GTM strategy
• Are energized by building and coaching a team of product marketers
• Can speak with equal fluency to a GM about market opportunity and to a product team about patient psychology and user experience
• Have an interest in transforming the healthcare experience for millions of patients
• Are comfortable being the accountable owner of a narrative that spans multiple products and teams
• Take pride in balancing big-picture strategy with the coaching and rigor it takes to bring a team along with you
• Have 12–15+ years of relevant marketing experience, including 8+ years in product marketing and demonstrated success building and leading teams, including people managers
• Have deep experience with consumer products or marketplaces, ideally where trust, choice, and repeat engagement drive the business
• Have a track record of shaping company-level narrative and positioning, not just individual product launches
• Are a systematic coach who uses structured approaches to assess talent, build development plans, and recruit outside talent
• Can navigate ambiguity and competing priorities, making sound tradeoffs with incomplete information
• Are an communicator who can translate complex or sensitive topics for senior leaders and represent the function in high-visibility conversations
• Have applied external market and industry insight to sharpen positioning and drive performance

Location, schedule and contract conditions

For this overseas or regional listing, confirm work authorisation and any location restrictions with the employer. The location does not establish visa sponsorship or permission to work remotely from India.

• NYC Base Salary Range: $210,000 — $270,000 USD
• Advertised location: New York, NY

Benefits mentioned by the employer

• Flexible, hybrid work environment at our convenient Soho location
• Unlimited Vacation
• 100% paid employee health benefit options (including medical, dental, and vision)
• Commuter Benefits
• 401(k) with employer funded match
• Corporate wellness program with Wellhub
• Sabbatical leave (for employees with 5+ years of service)
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch everyday along with beverages and snacks
• Employee Resource Groups and ZocClubs to promote shared community and belonging
• Great Place to Work Certified

Pay and application dates

A verified salary figure is not established in this article. An online estimate for another Director, Product Marketing vacancy is not an offer for reference 8211359; use the employer’s own pay disclosure and recruitment communication.

A closing date is not confirmed in this article. Check the current employer page before submitting: an undated posting can change or be withdrawn.

How to apply to Zocdoc

Applications follow the official employer page linked below.

Open the official Zocdoc posting below and match the title and reference 8211359.

Compare your qualifications and experience with the essential conditions for the New York, NY position, then read the preferred criteria separately.

Prepare an accurate CV and the supporting items requested in that employer’s application. Provide only information and documents you are authorised to share.

Use the employer’s application option, complete the required fields and review the submission. Retain the acknowledgement when one is provided. Job Alerts World does not receive the application.

Practical preparation: AI

An AI-related example should make the task and evaluation explicit. Explain the inputs, the system’s intended output and how you checked errors, usefulness or reliability, rather than relying on the model name alone.

Relevant skills

• AI/ML
• AI
• insurance
• marketing